Category Archives: Business

Non-Obvious 2019
In Non-Obvious 2019, Rohit Bhargava reveals how brands can harness empathy to drive innovation and profitability. He discusses the rise of digital detoxes and the importance of finding balance in our tech-saturated lives. With insights on capturing consumer attention through #StrategicSpectacles, Bhargava emphasizes the need for purpose behind the spectacle. Plus, he shares his thoughts on the intriguing idea of digitally resurrecting iconic artists like Tupac for concerts. This must-read leadership book is packed with research, data, and proven examples that will empower you to predict trends and apply them effectively in your workplace.

‘Tis the season for philanthropy
‘Tis the season for philanthropy! As the Thanksgiving holiday approaches, there’s no better time to reflect on the joy of giving. Volunteering, donating, and sharing your expertise can transform not only the lives of those in need but also your own. From my experiences at community food banks to the Arizona Special Olympics, I’ve discovered that true happiness comes from focusing on others. Join me in exploring how your philanthropic efforts can lead to a deeper sense of purpose and fulfillment. Let’s embrace the spirit of giving and make a difference together!

How Hesselson’s Earned $5,500 Using Facebook Advertising
Discover how Hesselson’s, a New York-based retailer, transformed their sales strategy through the power of Facebook advertising. In just five weeks, they generated over $5,500 in net store sales and increased their online-to-offline conversion rate by 23%. With 257 offers claimed and a staggering ROI of 1,100%, this case study reveals the secrets behind their successful campaign. Learn from owner Tom Hesselson as he shares insights on overcoming challenges and maximizing the impact of social media marketing for small businesses.

Are You A Simultaneous Screen User?
Are you aware of how quickly the marketing landscape has transformed? With the rise of smartphones and tablets, consumers now navigate multiple screens simultaneously, reshaping the way they search for information and connect with brands. If your business isn’t adapting to this shift, you risk losing valuable market share. Discover how effective digital marketing can elevate your business and ensure you’re reaching your audience where they are. Dive into the importance of a robust digital presence and stay ahead of the competition!

Thank you, Visalia!
Exciting news ahead! After three incredible years in Visalia, I’m thrilled to announce my new role as a Digital Account Manager with GannettLocal in Phoenix. This journey has been filled with unforgettable memories, new friendships, and invaluable lessons. As I embrace this next chapter, I’m eager to help local businesses thrive in the digital world. Join me as I share my experiences, express gratitude to those who supported me, and celebrate personal and career growth. While I may be in Arizona now, my heart will always remain in Visalia. Let’s stay connected!

Inspiring Others to Lead
In the past month, I’ve had the incredible opportunity to inspire others to lead within my community. From sharing my journey with eager middle school students to engaging high schoolers at a regional conference, each experience has been profoundly rewarding. Speaking to future business leaders about the benefits of social media and professional development has been a highlight. Join me as I reflect on these moments and encourage you to share your story—because inspiring just one person can create a ripple effect of positive change.

Latinas in Technology
Join us for the Latinas in Technology Expo and Dinner on May 16, 2013, at the Holiday Inn Hotel in Visalia! This exciting event, sponsored by the Latinas in Business & Professions Association and the Tulare Kings Hispanic Chamber of Commerce, will feature interactive booths, live demos, and presentations from industry leaders like AT&T. Celebrate the achievements of remarkable Latinas in technology, including honorees who are paving the way for future generations. Don’t miss this opportunity to network, learn, and grow in your professional journey. Reserve your spot today and be part of this inspiring evening!

Do You Know Where Your Digital Marketing Spend is Going?
Do you know where your digital marketing spend is going? Many local businesses dive into the digital world but remain in the dark about what they’re actually paying for. If you’re receiving monthly analytics that leave you confused, it’s time to take a closer look. Are your marketing efforts driving real results? Are you getting the support you need from your agency? Discover how to ensure your investment is truly effective and transparent.

Keeping Your Business Alive and Healthy
Keeping your business alive and healthy is essential for growth and success. With Times-Delta Media Group’s Health and Fitness publication, you can build strong marketing muscles that will help your business thrive. Imagine reaching 20,000 consumers and local businesses quarterly, showcasing the latest in fitness, nutrition, and wellness. Discover how innovation and strategic marketing can set you apart from the competition and lead to increased revenue. Join us on the path to a solid and healthy organization!

7 Business Benefits of Facebook’s New News Feed
Discover the exciting changes coming to Facebook’s News Feed that could transform your business strategy! The new layout not only offers bigger images and videos but also ensures a consistent experience across mobile, tablet, and desktop devices. Plus, with customizable feeds, businesses can better target their desired audiences. Don’t miss out on the chance to elevate your social media presence—find out how these updates can benefit your marketing efforts and keep you ahead of the competition!

Do You Know What Your Business’s Reputation is Online? Part 2 of 2
Welcome back to our exploration of your business’s online reputation! In this second part, we dive deeper into why monitoring your digital presence is crucial. Did you know that local consumers are actively searching for businesses like yours online? By ensuring your company is listed on search engines, map websites, and local review sites, you can significantly increase your visibility and customer interaction. Ready to learn how to attract new customers and build lasting relationships? Let’s get started!

Do You Know What Your Business’s Reputation is Online? Part 1 of 2
Do you know what your business’s reputation is online? Your customers are sharing their thoughts, complaints, and praises on social networks and local review websites every day. Ignoring these conversations could mean missing out on valuable insights. A negative review can turn a critic into a raving fan, while a positive comment can be a powerful marketing tool. Join me in exploring how to effectively monitor and respond to your online presence, ensuring your business thrives in the digital era.

How to Use Social Media to Rock Your Business
Unlock the potential of your business with our exciting class, “How to Use Social Media to Rock Your Business!” Join us for a dynamic day of learning where you’ll gain hands-on experience in launching, managing, and marketing your business on platforms like Facebook, Twitter, and LinkedIn. Collaborate with fellow entrepreneurs, receive expert advice, and network with like-minded individuals. Whether you’re just starting out or looking to enhance your skills, this class covers everything from beginner to advanced topics. Don’t miss this opportunity to elevate your business in the digital era—register today!

Times-Delta Media Group’s Digital Angel
In today’s digital era, businesses must adapt or risk becoming obsolete. Angel Soria, the new Digital Marketing Specialist at Times-Delta Media Group, emphasizes the importance of embracing digital strategies to thrive. Join her on this journey as she launches her blog, “Your Digital Angel,” offering free tips and tools to empower businesses in the fast-paced world of digital marketing. Don’t miss out on her upcoming class!

Using Social Media for Professional Development Workshop
Join us for an exciting opportunity to enhance your career at the free workshop, “Using Social Media for Professional Development,” hosted by Brandman University and Times-Delta Media Group! On Wednesday, January 30th, from 12:30 – 2:00pm, discover how to leverage platforms like Facebook, Twitter, and LinkedIn to boost your job search and recruitment efforts. Plus, don’t miss the all-day job fair with on-the-spot interviews! Dress for success and bring your résumé to make valuable connections.