The Digital Resurrection 

2009 – Present

You want receipts? Here’s the whole damn dossier. “Pass the Courvoisier” while you’re at it. 

From free weights to flight decks, slingin’ timeshares at Lakers and Dodgers games to scaling brands at Forbes-level firms, I’ve driven digital transformation across every corner of the business map. 

Aerospace. Aviation. Finance. Fitness. Healthcare. Hospitality. Marketing. Media. Publishing. Pro Sports. Nonprofit. Education. Entertainment — and yes, even the adult kind (ahem).

But it wasn’t all champagne and unicorns. Somehow, I thrived in places where great ideas die in email chains. Where legacy moves slower than molasses (143 Mama and Papa), politics run deeper than the Nile, and cushy corpies get triggered by innovation and change. Still, I showed up, leveled up, and rewrote the damn playbook. Every time.

Never sold out. Never watered it down. I stayed real and rooted in the values that built Your Digital Angel — bold, breakthrough-minded, and built different. Legacy couldn’t keep up, so I shook the system and branded it with a digital halo that burned through outdated people, places, and things.

Every highlight below? A flex. Every stat? A story. Every eyebrow? Raised. Time to raise yours.

“We are the music makers, and we are the dreamers of dreams. Yet we are the movers and shakers, of the world for ever it seems.” – Wonka wisdom via Arthur O’Shaughnessy – 

The Down Low 

2000 – Present

Your Digital Angel 

A Bold Digital-First Approach That Built a Ripple Effect of Transformation, Visibility,  and Impact. 

• Built a powerful public presence through columns, workshops, and speaking engagements — leading to paid keynote invitations (including Disneyland), statewide awards, and a ripple effect of opportunities that cemented Your Digital Angel as a pioneering voice in digital strategy and Latina entrepreneurship.
  
• Served as a monthly columnist for the Tulare Kings Hispanic Times for 3 years — spotlighting bilingual business strategy and community empowerment, even after relocating to Phoenix.
• Built a national client roster including McGraw Hill, Brandman University, and Disney-affiliated organizations — while uplifting hundreds of small business owners across sectors as an independent consultant for the U.S. Small Business Development Center (SBDC).
  
• Launched the Your Digital Angel blog on VisaliaTimesDelta.com, earning a full-page Business Spotlight in the Chamber Update and multiple Chamber Insight features recognizing YDA’s innovation, MBA achievement, and digital leadership.
  
• Honored by the California State Senate, Assembly, and Legislature for contributions to tech, entrepreneurship, and small business empowerment — including “Latinas in Tech,” “Ambassador of the Month,” and official recognition for founding YDA.

Edward Jones

Brand Repositioning, Field Enablement & Modernization of Legacy Social

• Too much? Go find less. Brought bold, digital-first thinking to a 103-year-old firm still stuck in the social Stone Age — launching modern tools, scalable systems, and strategic storytelling that finally gave Edward Jones the digital presence it deserved.
• Rebuilt the Edward Jones Instagram from the digital grave after 5+ dormant years — securing $600K+ in funding, building a 6-person social-first creative team from scratch, and leading a full rollout across brand, creative, and compliance. It took 3.5 years to launch — and shook the brand awake with +62% follower growth, 3.87% ER, +121% impressions, and a 25% faster turnaround.
• Led brand voice workshops and content strategy resets to fill critical gaps across content and design teams — who lacked even a basic calendar, benchmarks, or narrative approach. While internal agency efforts stalled, social had it locked down. Built the infrastructure from the ground up and brought clarity, consistency, and cohesion to the brand’s storytelling engine.
• Launched a full Hootsuite RFP and platform rollout across the U.S. and Canada — including advanced listening tools and new reporting capabilities for brand social. Created and led a full-scale listening program, tracked sentiment, trends, and competitor insights, and held content accountable to performance — shifting tone, tightening copy, and raising the bar.
• Secured a $100K+ reputation management budget for targeted boosting — freeing up the core $500K annual brand social budget and building a scalable, persona-first strategy that integrated analytics into planning cycles across brand, marketing, and compliance.
• Pioneered advisor enablement at scale for 19,000+ financial advisors with modern playbooks, tools, and workshops — sparking digital transformation and positioning advisors as local, community-first storytellers. Drove a 75% adoption rate and made social work at the branch level for the first time.
• Increased CSAT by 42% and advisor acquisition by 15% through a full reputation strategy overhaul — managing 19K business listings, removing violations via Google and Yext, and shifting from passive reports to proactive growth.

Phoenix Children’s Hospital 

Digital Storytelling, Campaign Strategy, and Social Revenue Lift

• Digital strategy that hit hearts and wallets. Turned Phoenix Children’s social presence into a storytelling powerhouse — driving record-breaking CPCs, award-winning campaigns, and a 497% lift in year-end revenue with bold creative and emotional resonance.
• Led Power Play 2020 to a 662% impression lift and a Facebook CPC of just $0.04 — the most efficient campaign in brand history.
• Boosted year-end social revenue by 497% through high-impact placements, platform targeting, and emotionally driven storytelling that converted.
• Engineered KPI frameworks to benchmark success and sharpen performance — driving 68% impression growth, 15% engagement lift, and 39% more clicks YoY.
• Wove patient stories into every campaign, building trust and visibility while contributing to $1.9M raised during Give-A-Thon (+18% engagement lift).
• Earned 9+ internal awards for creativity, execution, and impact — from rocking Walmart’s round-up to delivering live social content for the Suns, D-backs, Coyotes, and more.

Honeywell Aerospace 

Firepower, Flight Paths, & F*ck-Yeah Metrics at 35,000 Feet Above NYC 

• Turned Honeywell Aerospace from sleepy to standout — igniting +1,061% engagement, +532% video views, +46% follower growth, and +189% impressions YoY through modern brand storytelling and platform strategy.
• Rolled out Spreadfast social media management tool globally (now Khoros) — building a self-serve social workflow across 100+ global users with custom trainings, infographics, and YouTube how-tos.
• Led monthly editorial reviews and built 3-month content calendars with our agency, ensuring accurate copy and creative that met avgeek-level precision (because yes, the wrong wing will get called out).
• Led Honeywell’s first-ever live broadcast on the TODAY Show — managing logistics, crew prep, and messaging for a Connected Aircraft demo at 35K ft above NYC. The result? 6M+ impressions and the highest-ever earned media moment for Aerospace.
• Launched first influencer takeover with @cattapilot — a real-time cockpit demo that reached 872K, drove 5.3% engagement, and racked up 73K video views. Also created Honeywell’s first live Facebook Q&A with test pilots (1.3M impressions).
• Built guest blog and influencer content pipeline from scratch — featuring aviation experts like @JohnnyJet, whose Twitter Chat generated 1,600+ tweets in one hour and 47M impressions.
• Finalist, PR News Digital Awards at the Yale Club — recognized in the Contest category for the Paris Air Show “Roving Reporter” campaign. Honored for creative execution, storytelling, and digital impact.

Phoenix Suns

Digital Activation, Ad Optimization, and Fan Engagement That Redefined Sports Marketing 

• Revolutionized digital activation for the Suns, driving 70M+ impressions and 2.2K+ branded social posts, while boosting partner post volume by 56% and impressions by 22% YoY — maximizing sponsor ROI across multiple channels.
• Optimized digital ad workflow with the NBA, centralizing ad submissions, saving 5+ hours per week per manager, and delivering a 92% lift in placement accuracy, slashing excess inventory by 80%.
• Transformed the Effen Vodka VIP Lounge into a dynamic Social Media Lounge, curating UGC activations and creating unforgettable fan experiences, which drove shares and sparked fan communities across digital platforms.
• Led cross-department collaboration, working with 9 teams to deliver the end-of-season “State of the Suns” performance deck, earning the Best Data Acquisition Award for a Facebook Lead Gen campaign tied to the Draft Lottery. Attended NBA League Meetings in Austin, TX to receive the recognition.
• Styled players for Suns Media Day, driving national media attention when ESPN’s SportsCenter tweeted a retro boombox photo of TJ Warren. This career highlight solidified my expertise in both creative and executional skills.
• Built digital engagement infrastructure and fan-focused activations that drove business growth and fan loyalty, cementing my place as the go-to digital strategist for high-impact campaigns.

Gannett Digital   

Digital Sales, Client Strategy & Brand Launch

• Managed 90+ complex digital campaigns across PPC, SEO, retargeting, websites, social, and reputation management, aligning them to client objectives and maximizing conversions.
• Contributed to guest blogs and case studies, including one highlighting how Hesselson’s earned $5,500 using Facebook advertising, demonstrating my strategic and results-driven approach.
• Trained 10+ print sales reps to confidently sell digital, achieving annual revenue goals in under 3 months while fostering long-term client relationships.Led monthly editorial reviews and built 3-month content calendars with our agency, ensuring 
• Led workshops on digital strategy and sales execution, creating training assets to help print reps transition into hybrid sellers. Launched Your Digital Angel as a local thought leadership platform, bridging old-school sales with new-school tools.
• Earned the Lever-up Award for achieving an account “Go-to-Live” time 20% faster than the team average, driving efficiency and faster project turnaround.

Welk Resorts VIP Activation 

Luxury Events, Sales Growth & Rapid Advancement

• Partnered with top-tier brands like the Lakers, Clippers, Dodgers, and Live Nation, executing high-visibility sponsorships that generated qualified leads and brand prestige.
• Launched bold campaigns at adult industry expos and niche trade shows, driving luxury timeshare sales with a combination of charm, confidence, and data-driven results.
• Led and mentored high-performing teams across SoCal’s biggest entertainment venues, instilling a culture of creativity, confidence, and high energy.
• Transformed teams into top-tier performers, focusing on sales goals, pitch perfection, and overcoming objections with finesse.
• Surpassed lead gen goals by attracting high-net-worth couples, converting curiosity into bookings and bookings into revenue.Led Honeywell’s first-ever live broadcast on the TODAY Show — managing logistics, crew prep, and messaging for a
• Mastered persuasive, personal pitching, which led to a promotion to Marketing Manager in under a year.
• APPRECIATION AWARD Built guest blog and influencer content pipeline from scratch — featuring aviation experts like @JohnnyJet, whose Twitter Chat generated 1,600+ tweets in one hour and 47M impressions.

Gold’s Gym    

Revenue Leadership, Culture Shift & Groundbreaking Wins

• Led a 150+ staff team at DTLA, driving $375K+ in monthly revenue and 300+ new memberships every month — consistently exceeding targets and hitting top-tier incentives.
• Broke records as the only female GM/AGM across six franchise and two corporate locations, dominating in a male-dominated industry and closing gaps with creative solutions.
• Built customer loyalty through thoughtful perks like smoothies and personal training evaluations, strategically boosting retention and repeat visits.
• Closed the toughest deals with ease, using personalized pitches and relationship-building tactics to out-earn every other club during closeouts.
• Negotiated a game-changing partnership with Gas Company Lofts, locking in guaranteed monthly revenue and expanding the member base with 100% buy-in.
• Promoted and recruited seven times across various locations, transforming underperforming clubs into profit-generating machines through strong leadership and a results-driven mindset.
• Led the transformation of the premium locker room into a high-end retreat for downtown execs, securing executive memberships and driving additional revenue streams.
• Recognized for consistent top performance in memberships and revenue — earning the 2004 AGM of the Year award and an Oyster Perpetual Rolex.
• AWARDS STASH