Honeywell Aerospace
The Origin Story, Unfiltered
2017 - 2018
After a gnarly “reorg” under Robert Sarver, former Phoenix Suns owner, I was let go along with two senior teammates and my VP, despite our record-breaking digital work, and it stung. A lot. However, justice was served for many after an NBA-led investigation found Sarver guilty of violating workplace standards, resulting in a one-year suspension and a $10 million fine. Like I said, it was gnarly.
Aerospace wasn’t a dream, but it was a challenge. And you better believe I turned it into a launchpad. From filming live with Tom Costello on the TODAY Show 35K feet above NYC, to building never-been-done-before influencer credibility in a red-tape-laced industry, I proved that even when the dream job falls apart, this Digital Angel drops digital fire in cockpits, not just courside, and never misses a landing.
Global Social Media Manager
2017 - 2018
Global Social Strategy, Execution, & Explosion
Grew engagement +1,061%, video views +532%, impressions +189%, and followers +46% follower growth YoY
Led full social media strategy and content execution across all channels
Turned a sleepy, legacy brand into a modern, standout brand to watch
Live on the TODAY Show
Led and launched Honeywell’s first-ever live broadcast segment at 35K ft above NYC with NBC’s Tom Costello
Delivered 6M+ social impressions and the highest-ever earned media for Aerospace
Owned three renewals and expanded contract for advanced listening/reporting and internal scale
Agency Management & Global Ops
Managed all digital procurement (P-card) across global paid media, influencer contracts, tools, equipment, and creative vendors
Built efficient systems, tracked global monthly reconciliation for 100+ Marcom users
Owned and managed the relationship with social media agency, social vendors, and SocialMedia.org member
Facebook Live: Connected Aircraft Q&A
Produced Aerospace’s first Facebook Live Q&A featuring internal test pilots, as a follow-up from the Connected Aircrat World Tour
Led real-time community engagement + comment moderation, humanizing the brand and deepening trust with avgeeks and tech audiences alike
Results: 1.3M impressions and 102K video views
Instagram Takeover with @cattapilot
Orchestrated the first influencer takeover with real-time cockpit demos with a commercial, female European pilot
Vetted for brand alignment, safety, and audience relevance
Results: 872k impressions, 5.3% engagement, 73K video views
Guest Blogging Series with Aviation Influencers
Launched guest blog series featuring top aviation voices like Benet Wilson, the Aviation Queen, and Captain Rob Graves of Southwest Airlines
Built outreach, guidelines, and pre-approved content distribution
Results: 328k+ impressions and 2k+ blog views
Twitter Chat with @JohnnyJet
Developed and hosted the first Twitter Chat with travel influencer, @JohnnyJet, covering travel and flight tips
Seeded FAQs and facilitated 1,600+ tweets in 1 hour
Results: 328k+ impressions and 2k+ blog views
Website Social Enhancements
Optimized social sharing plugins across Aerospace.Honeywell.com and embedded social into the brand’s digital ecosystem
Boosted UX and discoverability of social on both desktop and mobile, tracked share metrics
Embedded social into the brand’s digital ecosystem
Awards Stash 🏆
2017 - 2018
Inspire Greatness Award
2018
Planning and promoting Aerospace’s signature Hometown Solutions event, the Honeywell Fiesta Bowl Aerospace Challenge, through a Facebook Live Fiesta Bowl Facebook Live
PR News Digital Awards Finalist
2020
Contest Category Finalist in PR News’ Digital Awards in the Contest category for the Paris Air Show Roving Reporter Selected to attend the Digital Awards Luncheon at the Yale Club in New York City
Think Big, Then Make It Happen
2020
Executing Aerospace’s first live segment with Tom Costello on the TODAY SHOW, flying 35,000 feet above New York City in our B757 Connected Aircraft. Social media exposure garnered over 6 million impressions
Technical & Functional Excellence
2020
Successfully executing the Facebook Geo Targeting Campaign
Act with Urgency
2020
Being smart, responsive and sensitive on social media with crisis management
Think Big, Then Make It Happen
2020
Paris Air Show Roving Reporter Social Campaign Success
Passion for Winning
2019
Support of the Connected Aircraft World Tour, generating nearly 2.2 billion impressions on various social media channels and more than 3.5 billion interactions
Think Big, Then Make It Happen
2019
Constant social innovation and endless creativity
Passion for Winning
2019
Dedicated to growing social media channels resulting in a social explosion! All Aerospace channels are up, total engagement is up 349% YoY, Facebook organic posts are getting 45% more activity, and BendixKing social is up 100%
