I didn’t set out to work in finance — in fact, even when I tried to dodge accounting, it followed me like a shadow through every Business class. I’ve built powerful, audience-first digital ecosystems across industries — from media to healthcare and fitness, and hospitality to pro sports — always leading with sharp insights, clear voice strategy, and serious operational muscle. Then I stepped into the most regulated industry out there… and built what legacy couldn’t. From relaunching a dormant Instagram channel to empowering 19,000+ advisors, I led a social transformation with strategy, soul, and zero shortcuts. When legacy lagged, I led — and proved that the hardest math just needed better storytelling.