Resume
Experience
2021 - Present
Senior Channel Manager, Brand Social
Edward Jones- Drove 62% YoY on Instagram growth, 8% increase on Linkedin and Facebook, and 121% rise in impressions, maintaining a 3.87% engagement rate
- Spearheaded corporate social media strategy, securing funding to relaunch Instagram with a dedicated creative team of six
- Developed and deployed social media strategy playbooks, equipping 19,000+ financial advisors with compliance-approved, brand-aligned tactics, to drive business growth
- Strengthened digital brand reputation by monitoring, managing, and optimizing business listings and reviews for branch teams across the U.S. and Canada
- Enhanced firm-wide social media, social listening, and performance reporting using Hootsuite insights
2009 - Present
Strategic Digital Growth Consultant
Your Digital Angel- Consult 57 local and global brands by developing and launching digital solutions, facilitating the achievement of company goals like increased revenue
- Produce and publish 45+ digital and social media articles to be honored with the “Latina in Technology” Award by the California State Senate
- Organize and deliver digital and social media workshops, focusing on businesses, chamber of commerce organizations, and universities, imparting valuable skills for brand growth
2019 - 2021
Social Media Manager & Content Strategist
Phoenix Children's Hospital Foundation- Crafted data-driven social media strategies that boosted impressions by 68%, engagements by 15%, and link clicks by 39% YOY
- Achieved an industry-leading $0.04 cost per click (CPC) on Facebook for the Power Play 2020 campaign, generating 25,000+ engagements and a 662% YOY increase in impressions
- Amplified social media revenue nearly 5x during the 2019 end-of-year campaign through compelling storytelling, corporate partnerships, and targeted placements
- Contributed to $1.9M raised during 2020’s Give-A-Thon with KTAR by crafting high-impact messaging that increased engagement by 18%
2016 - 2017
Global Social Media Manager
Honeywell Aerospace- Engineered global social media strategies for a 500,000+ follower base, achieving 3.5 billion engagements and 2.2 billion impressions
- Led the development and execution of the Connected Aircraft World Tour, earning two corporate awards for a 349% engagement increase
- Generated 47M Twitter impressions and 1,000 new followers in one hour by hosting the company’s first Twitter Chat with travel influencers Jonny Jet and Chris McGinnis
2015 - 2016
Digital Activation Specialist
Phoenix Suns- Orchestrated digital activations, generating 70M+ social impressions through engaging partner content
- Revamped digital advertising strategies, driving a 56% performance boost and 22% increase in impressions for partner posts
- Secured the Best Data Acquisition Award for spearheading lead-generation initiatives on Facebook
2012 - 2015
Platinum Digital Account Manager
Gannett Digital Marketing Services (G/O Digital and Times-Delta Media Group)- Accelerated account activation timelines for 90+ national digital campaigns, integrating SEO, PPC, social media, web, and reputation management strategies to maximize client success
- Propelled digital sales, leading the team to exceed annual revenue targets within three months
- Earned rapid promotion to Digital Account Manager within six months due to exceptional performance and client success
Education
Graduated
Executive MBA, Social Media & Digital Marketing
California State University, Fresno
Graduated
Bachelor of Science in Business Administration, Marketing
California State University, Long Beach